4 Simple Steps for Starting a Business Blog
One common way for your potential buyer to find and learn about your business is through content marketing. Therefore, you might consider starting a business blog. You know you need to be blogging for your small business, but you have no idea where to start.
Professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging. As a result, most businesses neglect their blogging practice after a couple of months. When a potential buyer or customer visit your blog that hasn’t been updated in months. It will be a disappointment for them and in turn bad for your business reputation and branding. So, it is very important that if you start a blog for your business keep posting on it consistently and with purpose or goal.
So let’s know these 4 simple steps to launch your business blog and take your online presence to new heights.
Setup your marketing Goals:
First, you have to determine the reason why you want to publish a blog. Before starting a business blog, you must decide what your goals are. Goals can differ from business to business so it is important for you to determine yours:
- Establish your goals
- Identify ways to measure progress toward your goals
- Review your goals in case they need to change
The ultimate goal of blogging is usually to attract new customers. But you must break down your goal into sub-goals that can allow you to focus on creating content that meets specific needs.
Decide what you’re going to write about.
One important question that will come in your mind is, What you are going to write about? To answer this question you have to consider the kind of audience you want to reach for the business. So think about what they want to know and where they are in the buying cycle.
This is your opportunity to reach your target audience, explain things to your audience that they might want to know about. The more information you can provide the better.
To catch your target audience’s attention, you should offer solutions to their greatest challenges. For that, you need to think from their perspective and identify the challenges that they face. Make a list of all the challenges and write your blog around it providing with best solutions.
Create your content calendar.
Once you determine the topics of your blog, you can plan your content calendar. If you plan on posting three times per week, then figure content ideas for each of the posts. Planning how often you want to publish will depend on your marketing goals. If you don’t have much time, it wouldn’t be possible to plan for a lot of posts in a month. So it’s important to plan your content calendar accordingly.
Blogs must be planned in a consistent manner as regular content keeps the existing audience engaged and drives new audience towards your website.
Market your blog:
If you write a blog post on your website, just posting it will not do the job for the business. An essential step you must take is to market your blog. You have to make plans about how and where you can distribute your blog post to get the attention of your potential customers. A new blog needs lots of exposure and for that you need to share your post across your social media channels like facebook, twitter, and instagram. You can also use your email database for sending blog post in your newsletters. Sharing your blogs across such platforms will definitely boost the traffic to your website.