4 Important Reasons Why You Should Revamp Your E-Commerce Site Now
For online businesses, it’s not always clear when it is time to rethink over their website. Some of the issues might be obvious enough like technical problems or outdated information, but what about the more subtle signs?
Ask yourself the following questions:
- Have your online sales declined?
- Is your web traffic declining?
If the answer to any of these questions is yes, then it could be a sign that your e-commerce website needs work.
It’s nearly impossible, though, to come up with a solution if you don’t know what is causing the problem in the first place. Four of the most common conversion killers in e-commerce website design are described below.
1. Your platform is not SEO-optimized.
A strong and successful online company needs a well-planned SEO strategy. Because, if your customers can’t find your business, then they are obviously not going to buy your product or service. And while most e-commerce sites understand the importance of strong keywords in product descriptions, it does not necessarily mean that their site is truly optimized for strong SEO.
According to SEMRush, SEO factors on your website affect its ranking, including your website’s security and the quality of your keywords throughout the content. This is why using an optimized e-commerce platform for better SEO practices is a smart choice.
2. Mobile optimization is limited.
As more online shoppers use mobile devices for research and checkout, it is important that e-commerce brands offer the same shopping experiences on the mobile devices as they are offering on desktop version. 24% of retail ecommerce sales are now technically m-commerce, so online brands must be prepared to make their sites optimized for customers browsing through their smartphones and tablets.
The number of m-commerce sales continues to rise, it seems that brands are still not offering the experience that customers expect or deserve.You must know that customers are less likely to purchase from an e-commerce brand if their mobile site seems less secure or have difficulty in seeing the product information or are having issues with checkout.
Be sure that the mobile version of your website is just as well designed and optimized as your desktop version.
3. Your UX is out of date.
Studies have proven that modification to the UX can impact your business’s bottom line. It affects how much customers are willing to pay, how loyal they are to your brand and how likely they are to recommend you to other consumers.
A great UX can be a clear advantage in a highly competitive market. If your website is not offering an up-to-date UX that provides what your visitors want, chances are that they will look elsewhere. In fact, next to price, the usability of a website and other UX factors are the most important considerations for online shoppers.
Keep a close eye on your analytical data of your website and find where your customers begin to engage less. If customers are frequently abandoning their carts, it could signal an issue with the UX of the purchasing process perhaps the layout or description could use some rework.
4. Your data collection strategy is unclear.
E-commerce businesses rely more on customer data than ever before to stay relevant to audiences and provide them with better experiences. Brands that are heavily data-driven are more profitable and grow faster than companies that do not extensively use customer data in their strategies.
Data minimization is the better approach rather than to build a large database of information. The important thing for online brands to do when it comes to figuring out data-collection strategies is to narrow it down to the why, what and how.
- Why are you collecting this information?
- What is it going to be used for?
- How will it be organized and applied?
Define your strategy first and determine the exact ways that your team can apply customer data, whether it be with personalized shopping recommendations, custom offers or better marketing messaging. Then it will be easier to determine which data points are necessary, and your team can figure out how to collect this data through website.
A total restructuring of your website can be expensive and time-consuming, and in some cases, may not be completely necessary. A few changes can have a strong effect on your customers. Take a look at analytical data to see what is causing visitors to rebound without a purchase.
There are always adjustments and changes to be made for a better shopping experience. Pay attention to what your customers want and design accordingly.