3. Improves your Search Engine Rankings
Although posting on social media might get your business some site traffic, but little more effort can result in a significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.
While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.
To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Creating content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible.
Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
4. Provides you with Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting status on social media, it personifies a brand. And people prefer to do business with other people, rather than companies.
Over 51% of marketers claimed that taking the time to develop relationships with customers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when they find the need for your product or services.
Studies have also shown that social media has 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, customers who follow your social media accounts often begin to trust more the credibility of your business.
People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates from your existing traffic.