The majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

Reduce abandoned carts.

You’re losing money by missing out on potential orders. But don’t take it personally. Every online store is missing out on potential orders.

The phenomenon is a well-studied one: Customers add items to their carts but abandon their carts during checkout. According to the Baymard Institute, 67.45% of shopping carts are abandoned before they’re completed. Think about that for a minute. Your sales are one-third of what they may potentially be.Here’s an example of an effective abandoned cart email: