Kraftly – A Company that leads with Innovation and Modernization
Kraftly is an online retailer that sells fashion items to its target audience which lies between 15 to 40 years of age group. Kraftly was launched in 2015 by the co-founders Vishesh Khurana and Saahil Goel and is based in New Delhi. Kraftly.com is India’s first C2C mobile marketplace for unique and handcrafted products which have been only available offline. Kraftly aims to empower millions of Indian sellers to launch their products online by providing them an ideal platform to sell their products.
In a very short time span, they were able to provide more than 6 lacs products that belong to 1500+ categories from 1 lac+ seller in India. The platform’s product portfolio consists of ethnic wear, western wear, jewelry, beauty products, accessories, footwear, sportswear, home decor, furniture, bags, wallets, watches, sunglasses, toys, and other unique products.
Kraftly app follows an open marketplace model which allows any seller to create their micro shop in seconds and begin selling their products. Buyers have the facility to discover unique products in a personalized manner and they can also interact with the sellers.
In addition, Kraftly is backing up the sellers with its technology and expertise by securing the transactions via its proprietary checkout gateway with a 35 percent commission rate. They differ from other C2C sites as they also provide logistics support to the sellers.
Kraftly has witnessed a steady growth in its user base. It is also extending new features and services to its sellers for better conversion on its platform. Kraftly has come up with something unique to offer to the customers, and thus introduced a new product line called GiftTree. With a collection of offbeat products made available, it will eradicate the hardship of deciding what to gift, by making it easier to choose from a variety of categories available.
Kraftly has set eye on a new goal to reach 250,000 sellers by the end of the financial year 2019. By simplifying the process of setting up a store online, the company has promoted online product commerce amongst SMEs and entrepreneurs. The company’s solutions help new and experienced sellers to sell products online across multiple channels, which drives greater sales and empowers their business and brand.
With the recent launch of the Kraftly Ads Network to simplify paid digital promotions and online campaign building for sellers, Kraftly is fostering the innovation and modernization of the Indian seller ecosystem.