The success story of a Woman Entrepreneur: Suchi Mukherjee
LimeRoad is an online fashion marketplace that is based in Gurugram, Haryana. LimeRoad was co-founded by Suchi Mukherjee, Manish Saksena & Ankush Mehra and was launched in 2012. It deals in clothing and accessories for women, men, and kids. This online portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from it. The scrapbooking community is exclusive to LimeRoad.
LimeRoad.com is a portal that targets mainly the women audience which is a fun and exciting way to discover, share and shop lifestyle products. Company’s co-founder Suchi envisioned building and growing businesses that are focused on simple yet powerful consumer products, and she has successfully brought this dream to life at LimeRoad.
She recognized that online product discovery was a grave problem amongst many Indian women and wanted to do something about it. With LimeRoad, she fulfills her dream of creating the most extensive delightful discovery platform for lifestyle products and also solves a base problem for many. LimeRoad provides the most innovative, unique, and interesting lifestyle products.
The company has raised $5 million in Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012. In 2014, it raised Series B round of funding $15 million followed by Series C round with $30 million from Tiger Global, LightSpeed Venture Partners and Matrix Partners in 2015. In 2016, LimeRoad partnered with the Madhya Pradesh Government’s M.P. Laghu Udyog Nigam to promote its handloom and handicraft products online in India.
For moving ahead, the company focused on building strong relationships with a rich selection of brands and presented them online. They launched many brands that were exclusively available with them only. LimeRoad now holds 1.5 million scrapbooks posted by its users and 100,000 scrapbooks made per day. The Gross Merchandise Value(GMV) has seen a massive growth of 600% since its launch.
The platform has grown to 250,000+ units of unique user-generated visual content per month, and 600+ vendors, becoming India’s leading discovery platform for lifestyle products with 18 million products. Limeroad aims to reach out to more than 400 Million mobile users, 40-50% of which are women, making Limeroad a frequently used application.
As a style-savvy brand, LimeRoad boasts of a beautiful catalog of modern cultural clothing. The portal has introduced, a high-street range of hijabs and abayas that appeals to women who love to embrace global styles while staying within their own comfort zone of dressing.
It has recently introduced the fastest LimeRoad mobile site besides introducing kids to wear segment LimeRoad MINI. From this newly launched segment, LimeRoad aims to target 5 to 10% of the overall business by next year. The uniqueness of Limeroad lies in the passionate user base and the mission of providing an engaging platform for smaller brands to thrive.