What are Google Shopping Ads and how to set up?

Google Shopping ads allow shoppers to quickly and easily find your products on Google. As a seller, Shopping ads offer you the following advantages.

  • Attract more potential buyers while they are searching for items to buy on Google.
  • Control your product info. Maintain the accuracy and freshness of your product info. so that your customers find the relevant items they are looking for.

To run google shopping ads, you have to link google ads and merchant center accounts. Shopping ads are available all over the world.

Step 1: Creating Your Google Shopping Account

The very first step you need to make to be able to run Google Shopping campaigns is to open your Google Merchant Center. A Google Merchant center is where your Google Shopping feed data is listed. Visit www.google.com/merchants to open your Google Merchant Center and follow their setup steps, which include basic business information, term, and conditions review, and website verification. Link your AdWords account to your Merchant Center account so that you can run your first campaign.

Step 2: Creating Your First Google Shopping Campaign

To create a Google Shopping Campaign you will be asked to name your campaign, choose country and then set priority of your campaign and enter your merchant number. You can run a variety of Google shopping campaigns with different priority settings.

After that, you have to select of filter your product feed. Setup product groups so your campaign is well structured and in segmented groups.

Step 3: Optimizing your Google Shopping Campaigns

Google shopping success comes down to three important factors: feed creation and optimization, your bidding strategy, and monitoring and optimization. For proper optimization and monitoring in setting up and linking your Google Analytics Account.

How to link Google Analytics to Google Accounts

  1. Sign into your Google Analytics account
  2. Click on ‘Admin’ and navigate to the property you want to link
  3. Click AdWords Linking in the property column
  4. Click ‘+ NEW LINK GROUP’
  5. After selecting the relevant AdWords account, click’ Continue’

Maintaining your Google Shopping Product Feeds is essential to the optimization and success of your Google Shopping campaigns. Setting up and keeping your feed well-maintained ensures you show up in the right searches, and the key to optimization and management is to ensure you have set them up correctly.


To ensure max chances of Google Shopping campaign success, it comes down to your feed creation and maintenance, your bidding, and ad monitoring and strategy. A/B testing is the best trick to find the best combination of information, image, title, and bid, and then to monitor and tweak your ads continuously to ensure you get the most clicks and conversions.