The failure or success of any eCommerce website lies within rate of conversion of visitors. A survey indicates that 80% users wish to buy from the site which provides better user experience. Although marketing strategy is key factor in aggregating the sale, people are preferring ‘convenience shopping’ than ‘offer shopping’. Offer days which gives lot of great deals to consumers and at the same time they find out the flaws in hosting server due to huge traffic. The site gets disrupted while purchase from desktops and mobile apps, which made them irresponsive. This made the 40% of shoppers to think that transaction failed when there is a delay in check out. E-commerce sites need fast and optimized servers which can withstand the load during peak traffic. Also, it offers a better experience to the mobile shoppers since a considerable volume of mobile shoppers has increased in the last two years.
Increase in mobile shopping
IBM, one of the leading host server reported that sale on the e-commerce site is growing every year with annual growth rate of 8% and now mobile shopping is at peak. Mobile shopping has grown 27 % more than previous year with overall share of 47% in 2014 and it is estimated that it will beat desktop purchase within one year. Only disadvantage e-commerce site facing is the decline in response time, due to poor dedicated server. A report from catch point agency that monitors the web performance reveals that the response time in desktop has reduced by 20% over a year and 60% in mobile devices which creates significant negative impact on sales.
A few central things to consider while looking for a dedicated server for your ecommerce business:
Processor: Need of a powerful processor is usually required to handle the large overhead due to high traffic. This is especially critical for websites with SQL servers, CPU-intensive scripts and video trans coding servers.
Memory: Memory plays an crucial role in deciding the efficiency of your server and the fast loading of your website. The more the RAM on your server, the speedier it is.
Storage: It is also vital to have a precise idea about the data storage requirements of your website. When you choose a dedicated server, you have the alternative to pick several hard drives. As eCommerce website consists of some sensitive data, so it is advised to use one hard drive as the compulsory one, and the others for backups.
Bandwidth: After having a precise idea about the traffic on your website, you must concentrate on the measure of data that can be transferred to and from your website inside a specific timeframe. A website having high traffic requires more bandwidth than those with less or average visitors. Moreover, if you plan to run scripts, stream multimedia files, or have high definition pictures on your website, then you must acquire high bandwidth for your website.
Operating System: You must also have a clear vision about the Operating System you want to have. You must figure out whether a Windows or Linux dedicated server would satisfy to all your needs, taking into account the type of programming language that you intend to use. A Linux dedicated server is generally considered easier to manage than Windows.
You should always choose a dedicated hosting provider that offers 24×7 customer support service, which goes a long way in giving an assurance that any problems with your server will be promptly tended to. You must pick a dedicated server supplier that guarantees fast response times. It is important to note that such servers come with a few expenses, including bandwidth charges, software license, setup cost, security and also upgrading expenses.