What is eCommerce ?
eCommerce is the common term for any kind of commercial transaction that takes place purely through the internet. This transaction can be between a consumer and an online store or on the website of a big-box store chain, or even a business to business transactions. No matter what your business model is, you should take a closer look at eCommerce as a way to build your business or increase your sales.
What does eCommerce do?
eCommerce gives your customers the ability to buy from you without having any limitations imposed by time or distance. It is like a shop that is always open even tough while you sleep. A sale that you normally miss because the customer was unable to visit during business hours or lived too far away from your your business. This shows why there has been such a rapid expansion of eCommerce over the last decade and why it shows no signs of slowing down. Businesses worldwide are racing to conquer the eCommerce landscape, but with virtually limitless potential for sales there is plenty of room for everybody.
What about B2B sales?
Business wisdom states that consumer sales and Business to Business sales are entirely different thing, but in the case of eCommerce your Business to Business sales can benefit just as much from an online presence as any retail outlet. Since Business to Business sales is such a complex arena, with companies dealing with hundreds if not thousands of other customers and suppliers, eCommerce gives these businesses a competitive advantage when they are able to automate and simplify the sales and shipping process. It is often a faster and more affordable way to run a Business to Business sales company.
So does my business need eCommerce?
Setting up an online store can be difficult, especially
- If you are not an expert web developer.
- You may be worried that your online endeavor may fall well short of your expectations and put the success of your business in serious jeopardy.
The truth of it is that if you choose not to take the step there are a hundred businesses in your domain waiting right behind you that will. There is no doubt that eCommerce is here to stay because of its simplicity and ease of access.
When implemented correctly, eCommerce:
- Connects you to a customer base you otherwise never would have access to
- Lower your costs and raise your margins on sales
- Create an automated flow of repeat business and perpetual ordering cycles
- Save you a great deal of money in loss prevention costs
- Increase your brand recognition and make your business a leader in your industry
If any of this sounds good to you, and it should, you should take the time to look into building an eCommerce platform for your business. It may not be as hard as you think it is, and it could have a huge positive impact on your business for years to come.
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